WooCommerce 4.1 – Marketing Hub and WooCommerce Payments

WooCommerce 4.1 is minor release and is now available. 4.1 contains lots of performance improvements and stability fixes. Here’s what’s new in WooCommerce 4.1. See WooCommerce 4.1 Changelog here.

WooCommerce Marketing Hub

Marketing Hub is new addition to WooCommerce which adds a page dedicated to engaging with marketing tools. Marketing Hub recommend a small selection of marketing extensions to help store owners start with marketing. You won’t receive these suggestions if you have already opted-out of Marketplace Suggestions from WooCommerce > Settings > Advanced > WooCommerce.com.

WooCommerce team will focus on growing the number and scope of integrations based on merchant usage and feedback (note that Marketing Hub will track extension usage like extensions clicked, installed, managed) and inherits the usage tracking choice that was made during the install of WooCommerce.

Learn how to disable WooCommerce Marketing Hub.

WooCommerce Payments

WooCommerce will now give an option to select WooCommerce Payments as a payment option for US-based stores right in the on-boarding wizard.

WooCommerce Payments provides a dashboard for managing transactions, including payments, refunds, disputes, and deposits, into your site’s WordPress administration area.

Right now, WooCommerce Payments is only available for US-based stores and supports transacting in USD.

WooCommerce 4.1 Template Files Updates

The following WooCommerce 4.1 template files are updated:

File	Changes
emails/admin-cancelled-order.php	Wording change from “Alas. Just” to “Notification”
emails/plain/admin-cancelled-order.php	Wording change from “Alas. Just” to “Notification”
myaccount/form-login.php	Classname “woocommerce-formRow” changed to “woocommerce-form-row”
single-product/up-sells.php	Added a filter. No wording or classname change.

Minimum WordPress Requirements

WooCommerce 4.1 does not change the minimum WordPress or PHP requirements.

WooCommerce team are planning to update the minimum required WordPress version policy from the next release onwards to WordPress 5.2. To better prepare for this change, you’ll see a notification if you’re running WordPress 5.1 or lower to update to the latest version.

As always, we recommend creating a backup of your site and making sure that themes and plugins are compatible before updating. See this guide for more details.